Ignite Sweden invited startups all over the world to a seminar where Veronika Luxemburg gave an introduction seminar to Customer Experience (CX) Management, the practical methodology that turns the rhetoric of “putting customers at the heart” of everything an organisation does into a practical reality. In this one-hour introduction, Veronika Luxemburg shared knowledge on how to manage the customer experience, thus enabling organisations to deliver differentiation to customers. She spoke of a simple generic CX framework: helping to understand how to turn the concept of CX into reality.